Google Marketing
Show up where your customers are already searching.
Google is still where buying decisions start. We run the full Google stack — Ads, Analytics, Search Console, Business Profile — so the people typing your category into a search bar at 9 PM end up on your site, not your competitor’s.
Six Google capabilities, one team.
We don’t bolt these on. Every Google channel reads the same conversion data, the same audiences, and the same brand voice — so spend in one channel makes the next one cheaper.
Google Search Ads
High-intent keywords, tight match types, and ad copy that mirrors what people are actually typing — not what your competitor is bidding on.
- Keyword research & intent mapping
- Responsive search ads + RSAs
- Negative keyword hygiene weekly
- Bidding strategy & portfolio bidding
Performance Max
Google’s AI-driven campaign type that runs across Search, Display, YouTube, Discover, Gmail, and Maps. Powerful — and easy to waste money on without proper feeds and asset groups.
- Asset group structure & theming
- Audience signals & first-party data
- Merchant Center feed optimization
- Insights & segment-level reporting
YouTube & Display
Skippable, non-skippable, bumper, in-feed. Display retargeting that shows up on the sites your audience already trusts — without the spammy banner-ad vibe.
- YouTube ad strategy & creative
- Demand Gen campaigns
- Display retargeting + brand awareness
- Audience layering & exclusions
Business Profile & Local
Showing up in the Map Pack matters more than ranking #1 organically for most local businesses. We optimize Google Business Profile, run Local Service Ads, and manage reviews.
- Google Business Profile optimization
- Local Service Ads (Google Guaranteed)
- Review generation & response
- Local citation & NAP consistency
GA4 & Tag Manager
If your tracking is broken, your bidding is broken. We build conversion architecture in GA4 + GTM that survives iOS updates, cookie deprecation, and your CMO asking “where did this lead come from?”
- GA4 + Tag Manager implementation
- Enhanced conversions & offline imports
- Server-side tagging when needed
- Looker Studio dashboards
SEO + Search Console
Paid gets you tested keywords; organic gets you free traffic for years. Technical SEO, content strategy, and Search Console monitoring — built into the same workflow.
- Technical audits & Core Web Vitals
- On-page SEO & content briefs
- Search Console monitoring
- AI Overviews / SGE visibility
Five surfaces, one strategy.
Google’s network reaches over 90% of US internet users. Every Google channel feeds the same conversion data, so each new surface gets smarter as the others run.
Pick the right tool for the job.
Performance Max isn’t always the answer. We pick the campaign type based on what you’re actually trying to do — and combine them so they support each other instead of competing.
A five-week ramp, then we tune.
Most agencies launch in week one and call it a “campaign.” We spend the first month understanding your data so we can spend month two through twelve actually optimizing it.
Audit
Account, tracking, conversions, feed quality. We tell you what’s broken before we touch anything.
Architect
Campaign structure, asset groups, audiences, and a tracking plan that actually fires.
Launch
Smart budgets, conservative bidding, and clear baselines so we know what’s actually moving.
Tune
Weekly bid adjustments, search query mining, negative keywords, asset rotation, audience refinement.
Report
Monthly Looker dashboards, plain-English what-changed-and-why notes. No 40-slide decks.
If we can’t measure it, we don’t run it.
Conversion tracking is the foundation. We rebuild it before we touch budgets — because if your data is wrong, your bid strategies are training Google to find the wrong people.
A conversion stack that actually fires in 2026.
Server-side GTM, enhanced conversions, offline conversion imports for CRM-driven businesses, and consent-mode v2 setup that keeps EU/CCPA traffic legal and measurable. We test with Tag Assistant on every push.
Dashboards your team will actually open.
Looker Studio dashboards built per client — not generic templates. Spend, ROAS, conversion path, search terms, and creative performance in one place. Plus a monthly written summary so the people not in Looker still understand what happened.
Three ways to get started.
Management fees only — your media spend is billed directly by Google to your card. No markup, no opaque “blended rates,” and you keep ownership of every account from day one.
- Full account & tracking review
- Wasted spend identification
- Campaign structure recommendations
- 30-page written report + Loom walkthrough
- 60-min strategy call
- Yours to keep, even if you don’t hire us
- Search, Performance Max & Display
- GA4 + GTM setup & ongoing maintenance
- Weekly optimization & bid management
- Monthly Looker Studio dashboard
- Quarterly creative refresh recommendations
- Slack channel + same-day response
- Up to $50k/mo media spend included
- Dedicated strategist + analyst
- Server-side tagging implementation
- Multi-location / multi-account structure
- Custom Looker dashboards
- Quarterly business review (in-person available)
- Creative production add-on available
- SOC2-aligned data handling
Things people ask before signing.
If yours isn’t here, email tyler@creativeshiftmarketing.com — we usually answer within a few hours.
Do I need to give you ownership of my Google Ads account?
No. We work as a manager (MCC) on top of your existing account. You keep ownership, billing stays on your card, and if we ever part ways the account stays with you — built up history and all.
What’s the minimum monthly ad spend to make this worth it?
Below ~$2k/mo in media, you’re better off DIYing it or using a cheaper tool. Our standard plan is built for $5k–$50k/mo in spend — that’s where the optimization work actually pays for itself.
How long until we see results?
Search campaigns can show clean data inside 14 days. Performance Max needs 4–6 weeks to learn. SEO is the long game — expect 3–6 months for meaningful organic movement. We’re honest about this on the first call.
Do you also build the landing pages?
Yes. We have an in-house web team — WordPress, Webflow, or Framer. Most engagements include landing-page optimization because there’s no point sending paid traffic to a page that doesn’t convert.
Are you certified by Google?
Yes — Google Ads Search, Display, Video, Shopping, and GA4 certifications, plus Performance Max and Local Service Ads specializations. We’ll send proof on request.
What’s the contract length?
Month-to-month after a 90-day initial term. We earn the work each month. The 90-day floor exists because Performance Max and Smart Bidding need time to learn — pulling out earlier wastes everyone’s money.
Get on Google. Properly.
Free 30-minute audit call. We’ll look at your account, tell you the three things hurting performance most, and email you the notes. No pitch deck.
Book the call →Send a quick brief.
Tell us what you’re working on. We’ll read it within a business day and reply with honest next steps.