Spotify Advertising

Spotify Ads — certified partner Audio · Video Takeover · Sponsored Sessions · Podcast The audience is in the headphones, not on the feed Now booking Q2 / Q3 cycles Spotify Ads — certified partner Audio · Video Takeover · Sponsored Sessions · Podcast The audience is in the headphones, not on the feed Now booking Q2 / Q3 cycles
Service — Spotify advertising

Audio & podcast advertising on SpotifyThe audience is in the headphones.

Spotify Ads reach 600 million logged-in listeners across music, podcasts, and curated playlists. We plan, write, voice, mix, and deliver the work — then wire the targeting and reporting around it so you know exactly what the spend bought.

Plan a Spotify flight → See ad formats
NOW PLAYING · YOUR PLAYLISTSPONSORED
Brand spot · 0:30
by your_brand · written, voiced, mixed in-house
0:100:30
«►»
Tap for the offerCompanion banner stays on screen
Learn more
Logged-in listeners
600M+
Global Spotify monthly active users — addressable, registered, and first-party.
Sound-on rate
100%
Headphones in, attention given. The only major platform where audio is the point.
Avg. ad recall
+24%
Reported lift in aided ad recall vs. social-feed benchmarks across recent flights.
Min. media spend
$5k
Spotify Ads Manager floor — we begin to be useful at about $20k/month in working media.

Six ways to show up on Spotify.

Some flights want pure reach, some want pure intent, some want a podcast host genuinely vouching for the brand. We pick the format that fits the brief — not the one that flatters the deck.

A

Audio Ads

15s and 30s audio spots delivered between songs on the free tier. The bedrock format — reach, frequency, recall. Companion banner stays on screen.
Best forReach + recall
V

Video Takeover

15–30s video served when the user is actively in-app. Sound-on by default — one of the few digital video placements where that is true.
Best forBrand lift
S

Sponsored Sessions

User opts in to watch a video in exchange for 30 minutes of ad-free music. High completion, high attention, pre-qualified intent.
Best forIntent + completion
P

Podcast Ads

Pre-, mid-, and post-roll across Spotify Audience Network and Originals/Exclusives. Streaming Ad Insertion for hardened measurement.
Best forTrust + targeting
H

Host-Read & Custom

Spotify Originals host-read endorsements where the show genuinely fits. We brief, write, and clear copy — the host makes it sound like them.
Best forAuthenticity
M

Marquee & Sponsored Playlist

Full-screen mobile takeover at app open, plus brand-curated or sponsored playlists for cultural-moment campaigns and product launches.
Best forLaunches

The moment matters more than the impression.

Spotify Ads Studio lets you target by what someone is doing, not just who they are. We plan flights around four kinds of moment — the headphone time you actually pay attention to, instead of an arbitrary daypart.

☀

Morning commute

Podcasts and news playlists, 6–9am local. Captive, sound-on, attention pre-paid by the listener.

06:00 — 09:00
⚙

Workout / focus

Curated playlists, gym sessions, focus-music genres. High repeat exposure and very high sound-on completion.

17:00 — 21:00
♬

Cooking / chores

Podcasts and chillout playlists in the kitchen and around the house. Long-session listening, deep mid-roll inventory.

18:00 — 20:00
♾

Wind-down

Sleep, ambient, late-night talk. Lower volume, fewer ads, premium attention — especially for considered-purchase brands.

21:00 — 23:00
— The way we work

Written, voiced, mixed in one room.

Audio is the only format where the writing, the casting, and the mix all matter equally — and where any one of them missing tanks the whole spot. We keep all three in-house, in the same week, on the same brief.

That means flights go from brief to on-air in under three weeks — and you only have to approve the work once.

01

Brief & script

One-page brief, three script variants, plus a moment-and-mood map for casting. Plain English. No jargon.

02

Voice & mix

Voice casting from a vetted bench, recorded clean, mixed for both headphone and laptop-speaker reality. Music licensed correctly, not borrowed.

03

Targeting & launch

Audience build inside Spotify Ads Studio, paired with the moment map. SAI tracking on for podcasts. Frequency caps that respect the listener.

04

Read & refresh

Bi-weekly read on completion, recall, and on-site lift. New copy variants every four weeks — because audio fatigues fast and we are not going to pretend otherwise.

Recent flights.

Three representative engagements — specifics anonymised, numbers rounded. Each one started with a script that earned the listener’s second of attention, not their tap-skip.

DTC · sleep / wellness

A 30-second spot that got stopped for.

Replaced a generic celebrity-VO read with a quiet, founder-voiced 30s pitched at wind-down listeners. Same media spend, twice the on-site visit lift.
+98%
Site visits / day
2.4×
Aided recall
B2B SaaS · podcast network

Host-read mid-rolls beat the display program.

Five host-read mid-rolls across vetted business podcasts. Tracked end-to-end with SAI plus offline matching. CPL came in below the paid-search benchmark.
−34%
CPL vs. search
3.1×
Pipeline / quarter
Local retail · multi-store

Morning-commute audio drove store visits.

15s audio spots geo-targeted to a 12-mile radius around stores, run only between 6–9am. Tied to in-store coupon redemption for honest measurement.
+22%
Store visits
$0.41
Cost / completion
— Practical questions

What people ask before they brief us.

If your question is not here, the contact page is two clicks away and a real person reads every note.

What is the realistic minimum spend?
Spotify Ads Manager has a $5k/month floor for self-serve. Practically, we begin to be useful at about $20k/month in working media — below that, frequency stays too low for the audio to actually stick, and the production cost is hard to justify against the run.
Do you handle scripting and voice production?
Yes. End-to-end — brief, script, voice casting, recording, mix, music licensing, file delivery. We have a vetted voice bench across English-language accents, plus Spanish-language production for bilingual flights.
Can you reach a specific city or zip-code radius?
Yes — geo-targeting down to metro and zip-radius level on most formats. Combine with daypart and genre signals to keep it tight. We will not waste money blasting a national impression to find a local buyer.
How is podcast measurement actually tracked?
Streaming Ad Insertion (SAI) gives us hardened impression and frequency data on Spotify-owned and SAN inventory. We pair that with vanity URLs, promo codes, and where allowed, post-impression site lift via your analytics or partner like Podsights.
Will you do a one-off campaign, or is it always ongoing?
Both. Single-flight campaigns for product launches, cultural moments, or political windows. Always-on programs for brands that benefit from sustained share-of-ear. We will tell you up front which one your goal actually wants.
Do we need to refresh creative every cycle?
Yes — audio fatigues fast. We refresh copy variants every three to four weeks and rotate at least two voice reads per flight. Flights that stay on the same 30s spot for three months always under-perform; we will not let one quietly run.

Brief us on the next flight.

Tell us the audience, the budget, the deadline. We will come back with a one-page audio plan in under a week — or tell you straight if Spotify is not the right room for this campaign.

Start a project → See work
Brief us

Send a quick brief.

Tell us what you’re working on. We’ll read it within a business day and reply with honest next steps.

Quick Brief