Hulu Advertising
Advertise on Hulu & Disney+.
We’re an official Disney Advertising partner — which means your brand gets premium streaming inventory across Hulu, Disney+, ESPN, and the entire Disney portfolio, planned and run by a team that actually optimizes it.
Streaming campaigns, end to end.
We don’t just buy the impressions — we plan the strategy, build the creative, run the campaign manager, and report on what actually moved. Here’s exactly what’s in scope.
Streaming Media Planning
Custom plans built around your business goal — awareness, consideration, foot traffic, or direct response. We size the spend, model reach & frequency, and pick the platforms that fit.
- Audience strategy & segmentation
- Reach & frequency modeling
- Channel mix recommendation (Hulu vs. Disney+ vs. ESPN)
- Flight planning, pacing & budget allocation
Audience & Geo Targeting
Disney’s first-party data is the most valuable streaming audience graph in the country. We translate your customer profile into segments that actually buy.
- Demo, interest & behavior targeting
- Geo down to ZIP, DMA, or radius
- Device targeting (CTV, mobile, desktop, tablet)
- Lookalike & custom audience uploads
Streaming-Native Creative
15s, 30s, and Binge Ad creative built for the Hulu/Disney+ viewer — not repurposed YouTube cuts. We can produce from scratch or finish what you have.
- Concept, script, and storyboard
- Production (in-studio or on-location)
- Editorial, motion graphics, sound design
- QC against Disney spec & submission
Disney Campaign Manager
The advanced control layer most agencies don’t unlock. We run multi-line campaigns, integrate third-party pixels, and tune frequency caps that actually protect your brand.
- Multi-line campaigns (multiple audiences, one buy)
- Third-party pixel integration (Meta, Google, custom)
- Custom frequency capping per audience
- Real-time pacing & in-flight optimization
Measurement & Reporting
Streaming TV used to be a black box. Not anymore — we wire your campaigns into the same attribution stack as your Meta and Google spend, so the numbers compare.
- Custom dashboards (Looker Studio / GA4)
- View-through & cross-device attribution
- Brand lift studies (on qualifying flights)
- Bi-weekly Loom recaps + Slack channel
Live Campaign Management
Most streaming campaigns get set up and forgotten. We’re in the campaign manager every week — reallocating budget, killing creative fatigue, and shifting audiences to what’s working.
- Weekly creative rotation & A/B
- Audience & daypart reallocation
- Pixel-based retargeting layers
- End-of-flight wrap report & learnings
Premium inventory, on every screen.
Three flagship platforms. One unified buy. Your brand can show up in front of a Hulu binge-watcher, a Disney+ family movie night, and an ESPN live game — all in the same campaign.
The streaming flagship.
Originals, network TV, and live programming with the most flexible ad inventory in streaming — including signature formats like Binge Ads and Pause Ads.
The family premium tier.
Brand-safe, premium environment with one of the most engaged household audiences in streaming. Limited inventory means high attention and strong recall.
Live sports, captive audience.
One of the few places in streaming where viewers truly can’t skip. High-passion, high-attention placements around live games, studio shows, and 30 for 30.
The ad formats we run.
Format ↔ GoalFrom kickoff to on-screen.
Most campaigns are live within three weeks of kickoff. Here’s exactly what happens in each one.
Discovery & Goals
We sit down with you to lock the audience, KPI, and the business outcome we’re really chasing.
Media Plan & Creative Brief
You get a written plan: budget allocation, audience segments, formats, flight dates, and KPIs to grade against.
Creative Build & QC
We build (or finish) the spots to Disney spec, run internal QC, and handle Disney’s ad submission process for you.
Campaign Launch
Trafficking, pixel setup, multi-line build in Disney Campaign Manager, and a launch-day Loom walking you through the live state.
Optimize & Report
Weekly optimization, bi-weekly Loom recaps, end-of-flight wrap report. We tell you what worked and what we’d do differently.
The Disney audience graph.
Disney’s first-party data covers over 100 million households and combines streaming behavior, household composition, purchase intent, and live-sports passion in ways no other platform can.
Binge Ads — the format that just works.
Hulu’s Binge Ads trigger after a viewer watches three or more episodes in a row. They thank the viewer for binging — and quietly drop your brand in at the most generous moment of the session.
“Non-disruptive streaming formats consistently outperform standard pre-roll on both unaided awareness and ad recall — by double digits.”
Three ways to start streaming.
Whether you’re testing CTV for the first time or running a national flight, we’ll meet you where you are. All packages include strategy, campaign management, creative QC, and reporting.
Streaming Test
The right starting point for brands who haven’t run streaming TV before. We’ll plan it, run it, and tell you whether it’s worth doing again.
- Single-platform buy (Hulu, Disney+, or ESPN)
- One audience segment, two creative variants
- Disney Campaign Manager setup
- Mid-flight check-in + wrap report
- Pixel integration with your existing stack
Multi-Platform Flight
Our most common engagement. Multi-platform inventory, multiple audiences, and ongoing optimization across the full Disney portfolio.
- Hulu + Disney+ + ESPN combined buy
- 3–4 audience segments, A/B creative
- Multi-line campaigns + custom frequency caps
- Bi-weekly Loom recaps + Slack channel
- Custom dashboard in Looker Studio
- End-of-flight wrap with attribution analysis
Streaming Retainer
For brands running national, multi-quarter streaming spend. Includes original creative production, brand-lift studies, and quarterly planning.
- Quarterly planning & budget reforecasting
- Original 15s & 30s creative production
- Brand-lift studies on qualifying flights
- Roadblock & sponsorship negotiation
- Embedded campaign manager (your team’s Slack)
- Quarterly executive readout
Before you brief us.
The questions we get asked most often when teams are deciding whether streaming TV makes sense for them.
What’s the minimum spend to run on Hulu?
$5,000 per flight is our pilot minimum. That gets you a single-platform buy — Hulu, Disney+, or ESPN — with one audience and two creative variants. Multi-platform flights typically start at $15k.
Do we need a TV-grade commercial to advertise on Disney?
Not necessarily. Disney has technical specs that need to be met (resolution, audio loudness, frame rate) but the creative bar is “broadcast-quality” rather than Super Bowl-quality. We can finish or rebuild creative you already have, or produce from scratch.
How is this different from a regular CTV buy through a DSP?
Going direct through Disney as an official partner means you get access to Disney Campaign Manager — multi-line campaigns, custom frequency caps, third-party pixel integration, and inventory you can’t buy through open exchanges. Pricing is also typically more efficient.
Can I track conversions and ROI?
Yes. We integrate your Meta, Google, or custom pixels into the campaign so streaming impressions show up in the same attribution stack as the rest of your spend. On qualifying flights we can also run brand-lift studies for measured awareness/intent impact.
How long until my campaign is live?
Most campaigns are on-screen within 18–21 days of kickoff. Faster is possible if creative is already finished and Disney-spec’d. The longest pole is almost always the creative QC and Disney submission process.
Do you handle the creative, or do we?
Either. We can finish creative you already have, build it from scratch (concept through delivery), or operate purely as the media partner if you have an in-house team or another agency producing.
Send a quick brief.
Tell us what you’re working on. We’ll read it within a business day and reply with honest next steps.