Social Advertising

Service, Social advertising

Paid social, made for the scrollEarn the tap, not just the impression.

Meta, FB & IG TikTok LinkedIn Snapchat Pinterest & Reddit
Plan a social flight → See platforms
FOR YOU, PREVIEW
your_brand
Sponsored · 0:14
Ad
First three seconds did the work. 3.2× hold rate vs. category benchmark.
1.4Mviews5.8%CTR$0.42CPC
your_brand
Sponsored · carousel
Ad
Founder POV beat the studio cut by 2.1× on saves. We shifted 70% of spend in 36 hours.
820kreach4.1%save$11CPM

Two creatives run. Spend follows whichever one wins.

Active platforms
6
Meta, TikTok, LinkedIn, Snap, Pinterest, Reddit: managed in-house, not subcontracted.
Avg. CPM lift
−31%
Median delivery improvement after the first creative refresh cycle.
Hooks tested / mo
40+
Native, vertical, sound-on creative shipped fast enough to actually learn.
Reporting cadence
7d
Weekly read-outs with what changed, what worked, what we are killing next.

Every platform, one creative spine.

Each platform has its own grammar. The way an Instagram Reel hooks is not the way a LinkedIn doc-post earns a save. We build a shared brand spine, then tailor the cuts, copy, and bidding to each surface so the work feels native instead of repurposed.

M

Meta, FB & IG

Advantage+ shopping, Reels, Stories, in-feed video and static. Pixel/CAPI hardened so iOS attribution stops bleeding.
ReelsStoriesCarouselAdv+ Catalog
T

TikTok

Spark Ads on creator content, native UGC ladders, Smart Performance Campaigns. Built for the FYP, not for film festivals.
SparkUGC ladderSPCLead gen
S

Snapchat

Vertical video and AR Lens for Gen-Z reach you cannot buy on Meta. Especially strong for app installs and local retail.
Single videoStoryAR LensCollection
L

LinkedIn

ABM, doc ads, thought-leader sponsorship, and conversation ads: tuned for B2B pipeline, not vanity reach.
ABMDoc adsThought ldrLead gen
P

Pinterest

Idea pins, shopping ads, and seasonal saves: high-intent reach for home, beauty, food, and lifestyle brands.
Idea pinShoppingStandardSeasonal
R

Reddit & Niche

Subreddit-aligned promoted posts, conversation ads, and community-respectful copy that does not feel like a marketer crashed the thread.
PromotedConvo adsAMA assistNiche
The way we work

Creative is the media plan.

The biggest lever in paid social right now is not bidding strategy or audience layering. It is the rate at which you ship and kill creative. We are built around that loop: write, cut, ship, read, iterate.

That means small creative crews paired with media operators in the same room, briefing in the morning and shipping by the end of the week. No hand-offs, no weeks-long approval chains.

01

Hook bank, not ad set

We start every flight with 8–12 hook variants (founder POV, problem-first, demo, social proof) and let the auction tell us which voice the platform wants.

02

Native edit room

In-house editors cut vertical-first. Captions on, sound on, first three seconds engineered. We do not retrofit a TV spot into 9×16 and call it a Reel.

03

Tracking, hardened

Pixel + CAPI + GA4 + platform-side attribution wired together so we trust the read. iOS-aware. Consent-aware. Ready for the cookie deprecation that keeps not-quite-happening.

04

Weekly read-outs

Every Friday: what we shipped, what won, what we are killing, what is next. Plain English. The slides are not the work, the work is the work.

Vertical, sound-on, scroll-stopping.

A peek at the kinds of formats and angles we ship across a typical month. Founder cuts, UGC, demo edits, and lo-fi platform-native pieces. The frame is built to feel at home on the FYP, not exiled there.

Reel · 0:18
“I tried nine of these so you don’t have to.”
Founder POVHold 71%
TikTok · 0:24
Three honest before / after in twenty seconds.
UGC creatorCTR 5.8%
Story · 0:08
A small kitchen-counter demo, not a studio cut.
Lo-fi demoSave 4.1%
Snap · 0:12
“Don’t buy it — watch this first.”
Pattern breakCPI −38%

One funnel, and it only has three honest jobs.

We staff the whole funnel, but never pretend a top-of-funnel reel will close a sale, or that a remarketing ad can do the work of a demand brief. Each stage gets its own creative grammar, its own KPI, and its own budget rule.

Top, reachAwareness

Get on screen, earn the second.

Big-canvas creative with a strong first frame. Measured in hold rate, three-second views, and aided recall. Not last-click conversions.

  • Goalreach + recall
  • Readhold rate, brand lift
  • MixReels, TikTok, Snap, YouTube Shorts
Mid, considerationInterest

Make the case, earn the click.

Demo cuts, social-proof carousels, founder explainers. Where most accounts under-invest, and where we usually find the cheapest gain.

  • Goalsite visit, save, follow
  • ReadCTR, save, on-site engagement
  • Mixcarousel, doc-ads, demos, UGC
Low, conversionAction

Close the loop, respect the budget.

Catalog, retargeting, and lead-gen forms tuned to actual margin. We cap remarketing aggressively: if it cannot find new buyers, it cannot run forever.

  • Goalpurchase, lead, install
  • ReadROAS, CPL, CAC payback
  • MixAdv+, lead gen, catalog

Recent flights.

A few representative engagements, specifics anonymised, numbers rounded. Each one is the same loop: ship more creative than the next agency, kill it faster, learn out loud.

DTC · beauty

Repositioned the founder as the creative.

Pulled the studio look, shot 22 founder-POV cuts in one afternoon. Spend stayed flat, ROAS went up because creative finally felt like the brand.
2.4×
Blended ROAS
−42%
CPM vs. prior agency
B2B SaaS · series B

LinkedIn doc-ads outperformed the gated PDF.

Ungated the white paper, shipped it as a doc-ad with a founder quote on every page. Pipeline went up; CPL went down because the bar to engage dropped.
3.1×
Pipeline / quarter
−28%
CPL
Local retail · multi-store

Snap + TikTok beat paid search on installs.

A loyalty-app launch where store-locator-search was tapped out. Vertical video on Snap and TikTok unlocked new Gen-Z installs at half the CPI.
$0.94
CPI
+58%
App installs / mo
Practical questions

Things people ask before they brief us.

If your question is not here, the contact page is two clicks away and a real person reads every note.

What is your minimum spend?
Practically, we start to be useful at about $15k/month in working media. Below that the creative volume we ship is hard to justify. We will tell you honestly if you are better off staying in-house for another quarter.
Do you take a percentage of media spend?
No. We charge a flat retainer scoped to the work. Number of platforms, creative cadence, reporting depth. Your spend going up does not automatically make our fee go up; that is your money for media, not ours.
Who actually does the creative?
A small in-house crew (strategist, copy, editor) that sits next to the media operator on your account. Same room, same Slack channel. No subcontracting to a third agency you have never heard of.
How fast can a flight go live?
Two to three weeks from signed SOW for a single-platform launch. Four to six weeks for a full multi-platform program with fresh creative. Faster if you have existing assets we can recut.
Will you work alongside our existing agency?
Often. We slot in cleanly as the social-and-creative partner next to a search agency, brand shop, or in-house team. We will tell you when we think the existing setup is the problem, but we are not in the territory game.
Do you do organic social too?
Light-touch. We will help shape the content stream so paid and organic do not contradict each other, but full community management is usually best in-house. We can recommend partners if you need it.

Brief us on the next flight.

Tell us the platforms, the budget, the deadline. We will come back with a one-page plan in under a week, or tell you straight if it is not a fit.

Start a project → See work
Brief us

Send a quick brief.

Tell us what you’re working on. We’ll read it within a business day and reply with honest next steps.

Quick Brief