TikTok Advertising

TikTok Ads Manager — certified partner Spark ads · UGC ladders · Smart Performance Campaigns Made for the FYP, not for film festivals Now booking Q2 / Q3 cycles TikTok Ads Manager — certified partner Spark ads · UGC ladders · Smart Performance Campaigns Made for the FYP, not for film festivals Now booking Q2 / Q3 cycles
Service — TikTok advertising

TikTok ads, run by people who actually scrollBuilt for the FYP, not for the brand deck.

We make TikTok ads that earn the second view — native sound, native cuts, native energy. Then we wire the targeting, bidding, and tracking around the creative so the platform actually has something to learn from.

Plan a TikTok flight → See ad formats
FollowingFor You
Sponsored
your_brand
“I tried nine of these so you don’t have to” — founder POV cut, 0:18.
#fyp #honestreview #foundertok
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48.2k
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1.2k
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Share
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Avg. CPM lift
−36%
Median CPM improvement after the first creative refresh on TikTok flights.
Hook variants / mo
24+
Native, vertical, sound-on cuts shipped fast enough for the auction to learn.
Creator partners
120+
Vetted creators across DTC, B2B, food, beauty, finance, and gaming verticals.
Refresh cadence
14d
Bi-weekly creative drops — because TikTok learns fast and forgets faster.

Six ways to show up on TikTok.

We pick the format the campaign actually needs — not the one that flatters the deck. Spark ads on real creator content usually win for trust; SPC wins for scale; brand-led cuts win when the founder is the story. We run all of it in-house.

Format 01

Spark Ads

Boost real creator videos through their own handle — the most native, trusted-feeling unit on the platform. Authorisation managed via TikTok Creator Marketplace.
Best forTrust + reach
Format 02

UGC Ladder

Three to five creator cuts shot to the same brief. Run them head-to-head, kill the bottom 60%, double down on the winner. Cheap to learn from, ruthless to scale.
Best forPerformance
Format 03

Smart Performance Campaigns

TikTok’s automated bidding plus a deep creative pool — we feed the system 12-plus variants so it has something honest to optimise against.
Best forScale
Format 04

Founder POV / Brand-led

In-house cuts of the founder, the team, the workshop. Often the highest hold-rate creative we ship — especially in DTC, beauty, finance, and B2B.
Best forBrand depth
Format 05

Lead Generation

In-platform lead forms for service businesses, real-estate, finance, education. Pre-fill where allowed, validate where it matters, route to your CRM in real time.
Best forB2B / services
Format 06

TikTok Shop & LIVE

Shoppable video, product tags, and LIVE shopping events — with creative and commerce-ops handled together so the cart actually keeps up with the buzz.
Best forCommerce
— The TikTok loop

Brief Monday.
Live Friday.

TikTok punishes slow. The platform’s auction learns inside a week, and creator content has a shelf-life measured in days, not quarters. So we built our process around a five-day loop instead of a three-week one.

That means tight briefs, in-house editors, batch shoots, and weekly ship-and-kill calls. Less art-direction-by-committee, more learning out loud.

01

Brief

One-page brief: hook angles, must-mentions, banned phrases, FTC-required language. Locked before shoot day.

Mon
02

Shoot

Founder cuts in the morning, creator cuts in the afternoon. Vertical-only, sound-on, captions baked in.

Tue–Wed
03

Edit

Three-second-hook engineering, two cutdowns per hero asset, native captions, FTC disclosures.

Wed–Thu
04

Ship

Loaded into Ads Manager, paired with the right audience signal, lit in the auction with a learning budget.

Fri
05

Read & kill

One-week read on hold, CTR, save, conversion. Bottom 60% cut, top 20% scaled, next brief lands Monday.

Next Fri

Eight hook
angles that work.

The first three seconds are the entire ad. We start every flight with eight hook variants pulled from this list, then let the auction tell us which voice this audience actually wants. Numbers below are illustrative averages from recent flights, not guarantees.

01

“I tried nine of these so you don’t have to.”

Founder POV, comparison frame — high trust, high save rate.

Hold 71%CTR 5.2%
02

“The version of this that goes viral on here is wrong.”

Pattern-break + correction — works in saturated categories.

Hold 64%CTR 6.1%
03

“Why this is twice the price — and worth it.”

Premium reframe — turns the objection into the headline.

Hold 58%CTR 4.4%
04

“Don’t buy this until you watch this.”

Direct-address pattern break, classic but still earns the second.

Hold 67%CTR 5.8%
05

A small kitchen-counter demo, not a studio cut.

Lo-fi proof — reads as honest in DTC, beauty, food, home.

Hold 62%CTR 4.9%
06

“Three things our customers always ask — in order.”

FAQ structure — built-in retention scaffolding for longer cuts.

Hold 55%CTR 3.9%
07

Behind-the-scenes of the thing that almost didn’t ship.

Founder vulnerability — especially strong for brand-building.

Hold 69%CTR 4.1%
08

A before / after that earns the “wait, what?”

Visual payoff up-top, explanation below — high share rate.

Hold 73%CTR 5.6%
— The creator network

120 creators we already trust.

We keep a working bench of vetted creators across DTC, B2B, food, beauty, finance, gaming, and parenting. We have already shipped, paid, and FTC-cleared with most of them — so a flight does not stall waiting on a contract.

If you have your own roster you love, we slot in next to it. We are not in the “our creators only” business.

honestreviews_kc
DTC · beauty · midwest
184kfollowers6.1%avg eng.
smallbiz_dad
SMB · finance · founders
92kfollowers5.4%avg eng.
cookingforone_la
Food · lifestyle · Gen-Z
312kfollowers7.2%avg eng.
b2b_brendan
B2B SaaS · ops · mid-market
48kfollowers4.6%avg eng.

Three ways to work together.

Flat retainers, scoped to the work. We do not take a percentage of media spend — if your budget doubles, our fee does not. Numbers below are starting points; we will quote against an actual brief in under a week.

Test Flight

$12kone-time

A four-week pilot to see if TikTok actually works for your category before you commit to a program.

  • 8 hook variants, 2 cut-downs each
  • 2 creator partners (Spark Ads)
  • Pixel + events API setup
  • Weekly reads + final read-out
Start a pilot →
Most clients

Always-On

$8k/ mo + media

Ongoing creative loop and media management for brands shipping weekly. Bi-weekly creative refresh, monthly strategy, weekly reads.

  • 24+ creative variants per month
  • Spark + UGC + brand-led mix
  • Creator sourcing + briefing + payments
  • Pixel/CAPI hardening + GA4 read
  • Weekly Friday read-out call
Plan a program →

Embedded Squad

Customquoted to scope

For brands at $200k+ monthly TikTok spend. We slot in as a dedicated cell next to your in-house team — strategist, editor, media operator.

  • Dedicated cell, 0.6–1.0 FTE
  • In your Slack, your Asana, your standups
  • TikTok Shop + LIVE operations
  • Quarterly creative residency
Talk to us →
— Practical questions

What people ask before they brief us.

If your question is not here, the contact page is two clicks away and a real person reads every note.

Does TikTok actually work for B2B?
Yes — for the right shape of B2B. Self-serve SaaS, ops tools, finance products, and SMB services have all worked for us. Long enterprise sales cycles where the buyer is a CIO — usually no, and we will tell you so up front instead of taking the retainer.
What is the realistic minimum spend?
About $10k/month in working media to learn fast enough to be worth doing. Below that, the auction does not see enough events to optimise, and the creative volume we ship is hard to justify.
Do you charge a percent of media spend?
No — flat retainers, scoped to creative volume and platforms. If your budget doubles next quarter, our fee does not. We do bill production costs at-cost when there is travel or licensed talent involved.
Who shoots the creator content?
The creators do, in their own kitchens, cars, gyms, and bedrooms. That is the entire point — if it looks like an ad, the FYP rejects it. We brief, we approve, we Spark-authorise. We do not over-direct.
How fast can a flight go live?
Two to three weeks from signed SOW for a Test Flight. Inside a week if you already have approved creator content we can run as Spark Ads.
Do you handle FTC and platform-policy compliance?
Yes. Disclosures baked into captions and on-screen text, claims reviewed against TikTok policy and FTC endorsement guidelines, banned-phrase lists maintained per category. Final legal sign-off stays with your counsel.

Brief us on the next flight.

Tell us the budget, the deadline, the angle. We will come back with a one-page plan in under a week — or tell you straight if TikTok is not the right room for this campaign.

Start a project → See work
Brief us

Send a quick brief.

Tell us what you’re working on. We’ll read it within a business day and reply with honest next steps.

Quick Brief